Nielsen Global Survey of Snacking
The consumer research organization that brings us television ratings also conducts other surveys. One of them, Nielsen Global Survey of Snacking, polled more than 30,000 consumers in 60 countries between mid-February and mid-March of 2014.
What they learned is fascinating. Americans have a fondness for chips that isn’t shared by many other countries but across the globe it seems that everyone is increasingly snacking rather than having actual meals. This means the food industry is going to sit up and pay attention to these trends in order to accommodate the needs and wishes of the consumer.
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